Past Projects

Scroll through a sample of design work, including brand styles, promotional materials, and booth materials from the last four years. Check out the events page for work from 2018 onward.

Persistent Technology (PTI)

2023-2026

As Marketing Manager at PTI, I enjoyed collaborating with cross-functional teams to develop and design new brands for their lines of business (Epimoni & Sciurus), products (Reflect XR), and joint ventures (Capricorn and Persistent Defense). Along with social media marketing, responsibilities included promotional materials, event planning, proposal writing, and user experience design.

Marketing Assets

01 Background

PTI is a federal contractor expanding into the private sector with several joint ventures. They needed clear strategies for federal and private business to create brand awareness and build a loyal following, in person and online. 

02 Solution

To differentiate in the federal space, the company expanded to include a federal and private line of business, and marketing gained an administrative assistant for social media support. In order to create cohesive, unique styles each team contributed their voice to the brand design from archetype and color palette to logos and final approval. 

Featured:

Marketing assets from PTI’s second rebrand, 2024-2026.

Epimoni, Sciurus, and Reflect XR

Epimoni is PTI’s innovation accelerator hub, the home of Reflect XR, and focuses on private healthcare technology solutions. Reflect XR is a virtual reality (VR) application that started as a clinical telehealth product and adapted to art based wellness with mobile versions. Sciurus is the federal line of business, targeting government contracts and agencies. 

Designing multiple brand styles 

With 3 unique brand identities, marketing catered to unique audience segments with increased accuracy, building community, retention, and expansion for each line of business.  

Reflect XR was an exciting project that aligned with my passions, pairing mental health, creativity, art, and virtual reality in consumer and clinical markets.

Trade Shows and Booth Materials

Persistent Technology attended events including:

  • HIMSS
  • MedTech
  • CES
  • SXSW
  • IVRHA
  • DHITS

Each event catered to a specific audience, and required specialized information to inform, attract, and engage with potential partners and identify promising projects.

Booth designs were created for each brand as needed, starting with PTI, Epimoni, and Reflect XR.  

Ready to collaborate?

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